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Five Key Social Media Trends for 2016

TechnologyMichael Rogers, vice president communications for the Small Business Association of Michigan (SBAM), interviews social media expert Kate Snyder, owner of Lansing-based Piper & Gold Public Relations, about five key social media trends for 2016 that include the growth of emoji analytics, identifying relevant metrics, the importance of focusing on engagement, evolving customer service and the growth of social mobile.

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