Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Christine Clifford, author of Let’s Close a Deal. Let’s Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The book demonstrates how finding the human perspective is key to closing any deal and articulates the sale from conception, preparation, presentation to close. Author Christine Clifford is a sought-after professional speaker and author of eight books including You, Inc. The Art of Selling Yourself, coauthored with Harry Beckwith. She has direct experience closing major deals, having taken her company from a million dollar per year loss to over $54 million in sales and having signed the largest contract in the history of her industry with Procter & Gamble, doubling the size of her company overnight.
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