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Events, Baby Boomers, & Mistakes to Avoid When Launching a Product

IMG_20160803_114509307.jpgMichael Rogers, vice president communications for the Small Business Association of Michigan, talks with noted small business advocate Chris Holman and Chris’ Michigan Business Network colleague Jeffrey Mosher about covering events like the Center for Automotive Research’s 2016 CAR Management Briefing Seminars in Traverse City, the Michigan Lean Consortium’s Annual Conference, DTX Launch Detroit Showcase and the Great Lakes Lenders Conference. Michael and Chris also discuss “baby boomers” as a hot market for startups, the pitfalls of selling a business when you are not well prepared and five mistakes to avoid when launching a new product or service.

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