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Managing Your Brand Through Crisis

Deb MuchmoreFor nearly 30 years, Deb Muchmore has helped business people navigate public, crisis and complicated regulatory challenges to achieve crucial business objectives.

In this episode she discusses several topics including:
…her reputation management approach as well as the importance of listening and communicating during a crisis,
…making sure corporate actions align with words,
…handling tough media interviews and public appearances and
…the importance of clear guiding principles for organizations of every size.

Virtually every business will need to deal with some form of a crisis, having a plan and following three tried and proven principles will deliver the brand. Listen in to one of Michigan’s top consultants and get ready BEFORE the crisis hits!

To hear Debra and Vic discuss these leadership topics click play on the PodCast shared below.

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Foster Swift: Intellectual Property is the Core of Your Business. Is your business protected? Your brand, your trade secrets, your invoices...learn more at michiganitlaw.com

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