Marketing in a Recession/Crisis

Question number one that you’re probably having is “should I continue my marketing plans, in this environment.” Consider what the market was when you developed your marketing strategy for this year. Before the end of March, the chances are that your business was doing well, and you had a lot of optimism for this year. That optimism fueled by strong sales most likely lead you to a pretty aggressive marketing strategy. However, as the year has turned out, there is a lot of reason for re-evaluating.

Negative Effects of the Pandemic on Employees – Particularly Women and Working Moms The Coronavirus pandemic has caused adverse effects across all aspects of life, particularly the economy, and women are some of the hardest hit, according to new research conducted by WerkLabs, the insights division of The Mom Project.   Read more Active Inclusivity and Diversity as it Relates to Business In the past weeks, we have witnessed a long-overdue shift toward the need for inclusion and diversity as it relates to our society. We are beginning to witness forward progress towards eliminating or diminishing inequities. There is tangible, essential change, but we still have a lot to do.   Read more $8.55 Million in COVID-19 Workplace Safety Grants will help employers protect workers The State of Michigan has launched the Michigan COVID-19 Safety Grant Program. These grants will provide small businesses matching funds of – up to $10,000 – to decrease the risk of COVID-19 spread through safety and health-related equipment purchased and training in response to COVID-19.   Read more

Quick Links COVID-19 Response and Preparedness Template Two Newly Approved Economic Injury Disaster Loans New and Revised PPP Loan Forgiveness Applications SBAM Webinar Series COVID-19 Resources Work Share Guidance Template Employee Callback Letter Due to PPP Funds

The Small Business Briefing The Small Business Briefing airs Mondays and Thursdays at 3pm EDT. Watch to get the latest news from SBAM’s Rob Fowler and Brian Calley, along with special guests!   Watch live on Facebook or via Zoom. Focus on Business   This week we’ll talk about what to do if your business is the target of defamation. Attorney Denise Pollicella, owner of Pollicella and Associates, and social media expert Jennifer Sleeper, help us tackle the tough topic of how to handle defamation in this digital age.   “Focus on Business” airs Sunday at 11:30 a.m. on WLAJ, or you can catch the episode here after the show airs.