• Medical equipment
• Health care services
• Automotive
• Environment and pollution control technologies
• IT and information communication technologies
• Renewable energy
• Agriculture technologies

Why Join?

• Attend virtual matchmaking meetings with potential buyers and end users of your products, services and technologies
• Meet the key players you need to know to be successful in South Africa
• Attend business meetings and conferences with government officials and industry leaders who will share their firsthand insights about the opportunities and challenges of doing business in South Africa

This mission also includes an option to participate in the Omnia Health Live Africa virtual trade show. The exhibition is Sub-Sahara’s largest annual health care event that attracts more than 10,000 health care and trade professionals from 67 countries worldwide.

Be sure to ask about Michigan’s State Trade Expansion Program (MI-STEP), which may qualify your company to receive up to a 50 percent reimbursement for the costs of participating in the mission.

Resources to Learn More About

South Africa

Michigan’s dedicated Africa trade center is here to help you explore your company’s potential in the market. The trade center offers potential partner searches, market research, trade counseling and more to Michigan companies looking to expand into Africa. Contact your International Trade Manager to schedule a virtual meeting with experts at the Africa trade center today.

Interested in learning about what export opportunities exist? Watch Automation Alley’s interview with Richard Zurba, director of Michigan’s Africa trade center, in a post-COVID economic and business update.