Try these 7 #ProTips to help frame the problem, cut problematic campaigns quickly, and reinvest in more profitable ones:

1. Get out of the ‘budget’ mindtrap
2. Think “channel,” not “tactic”
3. Set goals at the campaign level
4. Try different channel/campaign combos
5. Model before you buy
6. Plan to lose, before you win
7. Be a quitter

Ps. There’s a video, too.