Jeffrey Mosher welcomes Allen Parent, Rustic Creations, Rochester Hills, MI
Hear Allen and Jeffrey discuss how this woodworker built Square Away to help trade shops streamline paperwork, manage daily operations, and spend less time working after hours, in the SoundCloud podcast shared below:
Jeffrey looked to find out several things from Allen: about Square Away
- You’re a woodworker. Why did you end up building software?
- What was eating your evenings in the shop before Square Away?
- What does Square Away actually do for a small trade shop, day to day?
- How are you picking the beta shops, and what are they telling you?
- What’s your advice for a Michigan trade owner who’s stuck doing paperwork at night?
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Allen Parent of Rustic Creations in Rochester Hills, Michigan, is bringing a woodworker’s perspective to software development with Square Away, a tool designed to help small trade businesses manage their day-to-day operations.
In this Michigan Business Beat interview, Parent discusses what led him to build Square Away, the administrative tasks that were eating into his evenings, and how the software helps small shops organize their work. He also shares how he is selecting beta-testing businesses, what he is learning from their feedback, and his advice for Michigan trade owners spending too much time on paperwork after hours.
Discover how practical, industry-driven software can help small businesses streamline operations and focus more time on their craft.
