Every Season Retail: Building Year-Round Vitality in Destination Towns

Thursday, August 20, 2026
1:00 to 2:00 PM ET 

For communities built around tourism or seasonal economies, retail recruitment is rarely straightforward. The peaks are strong, but the valleys can be punishing – and too many destination communities are leaving significant sales tax revenue on the table by focusing their planning on weather-dependent high seasons rather than the full calendar year.

This webinar is designed for economic developers, city managers, downtown professionals, and elected officials in tourist and seasonal communities who want to think more strategically about retail.

We’ll explore which retail categories thrive in destination markets and which ones struggle, how to balance the spending needs of visitors with the quality-of-life needs of residents, and how smart retail recruitment can enhance experiences for tourists while making your community an appealing place to live and visit year-round.

Whether your community is an established regional destination ready to modernize or a market just beginning to recognize its own potential, this session will give you a framework for building a more resilient, vibrant local economy – one that doesn’t depend on the right weather to make the budget work.