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MSAE Newsletter for 12/4/2025

Michigan Business Network: MSAE

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Michigan Society of Association Executives
📣MSAE Announces New Director of Membership & Business Development
MSAE is pleased to announce that Brittany Shideler will join the association as our new Director of Membership & Business Development, effective December 7.Brittany brings more than a decade of association leadership experience, with a strong record of driving membership growth, strengthening member engagement, and…
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Michigan Society of Association Executives
🗳️Voice Vote Election at MSAE Annual Business Meeting
The election of MSAE’s newest board members will be conducted by voice vote during the Annual Business Meeting held in conjunction with MSAE25. The Annual Business Meeting is…

Exam-Section

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Upcoming Events
12.8.25 – 2025 MSAE Annual Conference
 
12.16.25 – We Didn’t Talk All Year, But Wanna Renew?
1.5.26 – 2026 Spring CAE Full Prep Course
 
1.13.26 – The Leader’s Playbook: Building Your Mentor Suite for Limitless Impact

Exam-Section

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MSAE Knowledge Hub
RFPs Made Easy: Evaluate Proposals with Confidence
Learn how to craft effective RFPs and assess vendor proposals to choose the right AMS partner—efficiently and confidently.
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Holmes Corporation
The Essential Role of Professional Associations in the New Educational Ecosystem
In my October article, I outlined five key trends shaping education and training in 2026. One of those trends—the ecosystem approach—highlighted that no single entity can or should tackle workforce development alone. This is where professional associations come in. I have a firm belief that professional…
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TopClass
How to Create an Employer Value Proposition for Association Credentials
Your new certificate program has launched, but your team is disappointed with the enrollment numbers. When you talk with employers in your industry, you sense no enthusiasm and no interest in the program. Most associations start credential design with subject matter expertise and member interests—without…
 
 
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Halmyre Thinking
Workforces at the Crossroads: Thriving Associations in a Changing Professional World
New realities are emerging across medicine, veterinary medicine, pharmacy, and engineering professions as a new generation of workers challenges traditional approaches.
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Leading Learning
Cert Prep, Pricing, and Impact with Letty Kluttz
Building or refreshing certification prep, reviewing prices, or expanding into new formats? This conversation offers concrete examples of how to move fast, listen well, and align your portfolio with both mission and margin. Letty Kluttz, senior vice president of membership, education, and programs for…
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eLearning Blog | D2L
Employee Training Tracker: Track Learning Progress Effectively
Track employee training from spreadsheets to automated dashboards and analytics. See how Brightspace simplifies monitoring progress and proving ROI.
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Growth Owl, LLC
What Hallmark Movies Can Teach Nonprofits & Associations About Corporate Sponsorship
Written by: Lori Zoss Kraska, MBA, CFRE, Founder/CEO Growth Owl, LLC Okay, I’ll admit it. I enjoy watching Hallmark movies around the holiday season. There’s something comforting about the predictable plot twists, small-town charm, and the inevitable happy ending that leaves you feeling like everything…

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