The BBB® of Michigan Announces Finalists for 2025 Torch Awards for Ethics, tell us about the Torch Awards for Ethics?

Please share the significance of the 2025 Awards?

Give us some event highlights, that who, what, when, where?

Meanwhile remind the Michigan business community about the broader BBB Mission?

BBB® of Michigan Announces Finalists for 2025 Torch Awards for Ethics

SOUTHFIELD, Mich. — [OCT. 13, 2025] — The Better Business Bureau® of Michigan is proud to announce the finalists for its 2025 Torch Awards for Ethics, recognizing businesses that demonstrate an extraordinary commitment to integrity, trust, and community service.

This year’s awards mark a special milestone — the first Torch Awards ceremony since BBB Serving Eastern Michigan and BBB Serving Western Michigan united earlier this year to form BBB of Michigan.

The 2025 Torch Awards for Ethics Luncheon will take place Monday, November 10 at 11:00 a.m. at the Schoolcraft College VisTaTech Center in Livonia, Michigan. Tickets to the ceremony are available for $25 each and can be purchased at BBB.org/miawards.

“We’re honored to recognize these outstanding Michigan businesses that lead with integrity and heart,” said Lisa Frohnapfel, President & CEO of BBB of Michigan. “This year’s event is especially meaningful as we come together as one statewide organization to celebrate the very best of ethical business across Michigan.”

The event’s keynote address will be delivered by Mark S. Lee, founder of The Lee Group, an independent marketing consulting firm specializing in branding, communications, and professional development. Lee also teaches marketing at Eastern Michigan University, Madonna University and Northwood University, and is a well-known business columnist, coach, and media contributor.

“I’m honored to serve as keynote speaker for the BBB of Michigan’s Torch Awards,” said Lee. “In my work with businesses across the region, I see firsthand the innovation and integrity driving Michigan’s economy. The BBB plays a vital role in upholding trust and ethics in the marketplace, and I’m proud to help celebrate that mission. I’m looking forward to sharing my thoughts and insights as part of this celebration.”

Serving as emcee will be Rob Wolchek, the award-winning investigative reporter from FOX 2 Detroit, best known for his “Hall of Shame” segments. This time, Wolchek will help spotlight the opposite side of the spectrum — businesses doing it right. Since joining FOX 2 in 1997, Wolchek has earned 25 Emmy Awards for his work uncovering scams and protecting honest Michigan businesses and consumers.

Applications were reviewed by an independent panel of judges, who selected this year’s finalists and recipients.

Finalists for the 2025 BBB of Michigan Torch Awards for Ethics are:

Category 1: 1 – 3 Employees

Active Training Consultants – Newaygo

Michbruc Multimedia – Detroit

Shelby Construction Services – Clinton Township

Watchdog Cyber – Spring Lake

Category 2: 4 – 15 Employees

Kerners Auto service – Shelby Township

New Finish – Saginaw

PR Design Build – Zeeland

Category 3: 16 – 35 Employees

Everdry Waterproofing of Greater Grand Rapids – Wyoming

Midwest Truck Driving School – Escanaba

Shelby mechanical – Shelby Township

Category 4: 36 – 60 Employees

Fawley Overhead Door – Portage

Hydro-Chem Systems – Caledonia

Zip Express – Holland

Category 5: 61 – 100 Employees

C&C Heating and Air Conditioning – Roseville

Precision Plumbing & Heating – Traverse City

Yochana IT Solutions – Farmington Hills

Category 6: 100+ Employees

Centered Care of Michigan – Lansing

Nyman Turkish PC – Southfield

Treva Workforce – Lake Orion

The BBB of Michigan 2025 Torch Awards for Ethics is sponsored by: Amway, Ayers Basement Systems, BHS Insurance, Blue Cross Blue Shield of Michigan, Centennial Securities, Fox Motors, Lake Michigan Credit Union (LMCU), Meijer, Mercantile Bank, and WOOD TV8.

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The Better Business Bureau has empowered people to find businesses, brands and charities they can trust for over 110 years. In 2024, people turned to BBB more than 220 million times for BBB Business Profiles on 5.3 million businesses, for free at BBB.org. Regional, independent BBBs can be found across the United States and Canada, including BBB of Michigan, which serves the entire state with the exception of Hillsdale, Monroe and Lenawee counties. Visit BBB.org/MI or call 517-837-2162 for more information.

BBB® of Michigan Announces Finalists for 2025 Torch Awards for Ethics

About the Torch Awards for Ethics

· The Torch Awards for Ethics honor Michigan businesses that demonstrate an outstanding commitment to integrity, transparency, and community service.
· The 2025 awards are particularly special as they mark the first unified celebration under the newly merged BBB of Michigan.

· Finalists are selected by an independent panel of judges based on ethical business practices, leadership, and contributions to the community.

· We are proud to have finalists representing the entire state, all the way from Escanaba and Traverse City, down to Grand Rapids and Detroit. Significance of the 2025 Awards

· This year’s event highlights the strength and unity of Michigan’s ethical business community across the state, from Detroit to Grand Rapids and the Upper Peninsula.

· The BBB of Michigan is now a statewide resource for businesses and consumers, with a larger platform to promote trust in the marketplace.

· More than just awards, the Torch program celebrates businesses that lead by example. Event Highlights

· The Torch Awards Luncheon takes place on Monday, November 10 at Schoolcraft College’s VistaTech Center in Livonia.

· Tickets are $25 and available to the public at BBB.org/miawards. The funds help support the BBB Educational Foundation programs, including scholarships and free community presentations to help students and older adults avoid scams.

· Keynote speaker Mark Lee, founder of The Lee Group and respected business voice in Michigan, will share insights on elevating your personal brand and operating with ethics in today’s business landscape.

· Emcee Rob Wolchek, FOX 2’s Emmy-winning investigative reporter, known for exposing scams, will now help celebrate businesses doing things the right way. Broader BBB Mission

· Events like the Torch Awards reflect BBB’s broader mission of recognizing companies that go above and beyond—not just in what they do, but how they do it.

· By promoting ethical practices, providing education, and creating opportunities for businesses to succeed, BBB of Michigan is working to build a fair, transparent, and thriving marketplaces for all.

· BBB of Michigan is a resource, a guide, and a trusted partner for businesses and consumers alike.

· BBB continues to evolve along with the ever-changing marketplace. As A.I. becomes increasingly prevalent, we are working to be sure both businesses and consumers not only understand how to efficiently use A.I., but also how to watch for misinformation.