EAST LANSING, Mich. – The net economic impact of the 2025 Michigan State University vs. University of Michigan football game in East Lansing is expected to exceed $29 million, according to a new analysis from the consulting firm Anderson Economic Group.
AEG analysis estimates that the game will have a direct economic impact of nearly $18 million on East Lansing, with an estimated $13.8 million in total expenditures of attendees, after accounting for substitution.
To complete this analysis, AEG followed a methodology that considers both direct spending that will generate economic impact, and additional indirect economic activity. They also consider the substitution effects that occur, such as spending that leaves the area, and potential lost spending from other activity that may be displaced due to the game. The total includes both expenditures at and due to the event in East Lansing, including hotel stays, spending at restaurants and bars, and ticket sales. MSU and UM are approximately 60 miles apart, making it more accessible to fans of both teams.
“When we assess economic impact for sporting events, we examine how every dollar invested or spent because of the event flows through the local economy,” said Tyler Theile, vice president and director of economic analysis and public policy at AEG. “A major rivalry game like Michigan vs. Michigan State generates substantial returns across lodging, dining, and retail, while elevating the state’s profile as home to these great universities.”
Additional commentary and data from AEG is available upon request.
