Membership growth, member engagement, and non-dues revenue remain top challenges across Michigan’s associations. At MSAE25, you’ll find sessions designed to deliver real solutions:

• Member Shift: Why Members Leave and the Strategies to Bring Them Back
• Profitable & Unforgettable: Building Revenue-Generating Events That WOW!
• Unlocking Member Value: Using the Value Proposition Canvas to Strengthen Your Product Portfolio

Click here to check out the full conference program. Attend MSAE25 and bring back strategies you can implement immediately to strengthen your association.

Our friends at Traverse City Tourism are rolling out the red carpet with five excursions designed just for MSAE25 attendees! These unique experiences showcase the very best of northern Michigan while also sparking fresh ideas you can take back to your own association programming. From unforgettable adventures to behind-the-scenes access, each excursion offers both personal enjoyment and professional inspiration.

Excursion spaces are limited and will fill quickly.

Register early to secure your top choice at these can’t-miss events:

Community Give Back:

Project Feed the Kids (Volunteer)

Click here for details.

This Excursion is Limited to 51 Seats. 

Traverse City Curling Club

Click here for details.

This Excursion is Limited to 37 Seats. 

The Village at Grand Traverse Commons Tour with Wine/Cider Tasting at Left Foot Charley

Click here for details.

This Excursion is Limited to 21 Seats.