DETROIT – (Oct. 10, 2025) – The Detroit Auto Show today announced tickets are now on sale for the 2026 show at Huntington Place, including The Gallery (Jan. 13), Media and Industry Days (Jan. 14 -15), Charity Preview (Jan. 16) and the Public Show (Jan. 17 – 25) at detroitautoshow.com.
Online media registration opens today at detroitautoshow.com/media, with an application deadline of Monday, Dec. 29, 2025. Media Days run concurrently with Industry Days, Jan. 14 – 15. Media credentials are for qualified journalists and media.
“The 2026 Detroit Auto Show will be a hub for everything experiential,” Detroit Auto Show Chairman Todd Szott said. “From on-track vehicle comparisons, to firsthand previews of emerging technologies, to important industry conversations, to engaging student career exploration, the show will feature two weeks of fully immersive experiences and programming.”
The 2025 Detroit Auto Show saw enthusiastic attendee engagement with over 100,000 test drives delivered on four indoor tracks, in addition to several unique brand activations and nearly 500 vehicles on display, including a showcase of ultra-luxury and enthusiasts’ vehicles.
“Our show is so much more than walking around and looking at cars,” said Detroit Auto Show Executive Director Sam Klemet. “It’s about getting behind the wheel, feeling the power, and understanding the incredible technology driving today’s vehicles — whether they run on electricity, hybrid systems, or traditional gas engines. You can experience it all on our indoor tracks, from the instant torque of an EV to the deep rumble of a performance car. It’s a celebration of innovation, energy, and the spirit of Detroit.”
2026 Tickets and Pricing
The Gallery – Kicking off the 2026 Detroit Auto Show with a display of ultra-luxury and performance vehicles and a new community purpose for 2026. Each ticket sold will benefit Metro Detroit’s Forgotten Harvest nonprofit.
- Tuesday, Jan. 13 (6 – 9 p.m)
- Tickets: $250 each or $400 for a pair
Media and Industry Days – Presented by the Detroit Auto Dealers Association and SAE International, two days offering exclusive advance access to the press and industry executives. In addition to a preview of the show and media events, the lineup includes:
- North American Car, Truck and Utility Vehicle of the Year (NACTOY) Awards™
- EyesOn Design Awards
- 30th Annual S&P Global Mobility Loyalty Awards
- Mobility Global Forum (2026 theme – “Transforming Mobility: Innovation, Integration and Impact”)
- Future Leaders Program
- Wednesday, Jan. 14 (9 a.m. – 7 p.m.)
- Thursday, Jan. 15 (9 a.m. – 7 p.m.)
- Industry: $55 for individual-day pass; $80 for two-day pass
- Media: credentials required; apply online at detroitautoshow.com/media
Charity Preview – Multi-platinum recording artist Robin Thicke headlines the signature gala in 2026, coupled with special appearances by homegrown talent Trick Trick and DJ Rimarkable and emceed by “Fab Five” legend Jalen Rose. Charity Preview has raised over $125 million for children’s charities in Southeastern Michigan since 1976.
Beneficiaries of the 2026 Charity Preview Presented by Auto Hauler Exchange include:
- Boys & Girls Clubs of Southeastern Michigan
- The Children’s Center
- The Children’s Foundation
- Detroit Auto Dealers Association Charitable Foundation Fund, a fund of the Community Foundation for Southeast Michigan
- Detroit PAL
- University of Michigan Health C.S. Mott Children’s Hospital
- Friday, Jan. 16 (5 – 9 p.m. Auto show floor open; 5:30 p.m. Ribbon-Cutting Ceremony)
- Tickets: $400 each or $700 for a pair
Public Show – Family and enthusiast fun with innovative vehicle and technology displays, experiential track activations, activity zones, and much more.
- Saturday, Jan. 17 – Saturday, Jan. 24 (10 a.m. – 8 p.m.)
- Sunday, Jan. 25 (10 a.m. – 7 p.m.)
- Tickets:
- Adults – $20 (before Dec. 1) and $25 after
- Senior 65 and older – $12 (before Dec. 1) and $15 after
- Child 3 – 12 years – $10
- Child 2 and under – Free
- Family Pass (2 adults, 3 children) – $50 (before Dec. 1) and $60 after
- Advance group sales of 30 or more Public Show tickets – $15 (before Dec. 1) and $18 after. Purchase of advance group sale tickets must be made before 9 a.m. on Jan. 17.
Special thanks to Mercantile Bank and MGM Grand Detroit for supporting our launch of ticket sales.
Stay up-to-date on the latest at detroitautoshow.com and follow the Detroit Auto Show on social media.
DATES FOR THE 2026 DETROIT AUTO SHOW:
- The Gallery, Tuesday, Jan. 13, 2026
- Media and Industry Days – including Mobility Global Forum, AutoMobili-D and media events – Wednesday, Jan. 14 and Thursday, Jan. 15, 2026
- Charity Preview, Friday, Jan. 16, 2026
- Public Show, Saturday, Jan. 17 through Sunday, Jan. 25, 2026
