Jeffrey talks with Kevin Kerrigan, new Senior Vice President of Automotive Initiatives for the State of Michigan, about the 50th year of the CAR (Center for Automotive and Research) Management Briefing Seminar, near Traverse City. This Seminar is for the auto industry, where senior executives are able to collaborate, and discuss the challenges and opportunities in this industry.
He reviews Governor Snyder’s new initiative that has been launched as a marketing campaign, Pure Michigan, We run on Brainpower. It is aimed at talent, retention, attraction and development in the state. The campaign focuses on the intellectual assets of Michigan, as employers become even more innovative.
