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09-13-2016: The Battery Show

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The Annual Advanced Battery Tradeshow For The Global Battery Industry

Taking place September 13-15, Novi, Detroit, Michigan, The Battery Show 2016 is the premier showcase of the latest advanced battery technology. The exhibition hall offers a platform to launch new products, make new contacts and maintain existing relationships. With more qualified buyers and decision makers than any other event in North America, The Battery Show 2016 is the key to unlocking your future business opportunities.

The Battery Show is attended by engineers, project managers, technical leaders, buyers and senior executives concerned with advanced energy storage and will host the very latest advanced battery solutions for electric & hybrid vehicles, utility & renewable energy support, portable electronics, medical technology, military and telecommunications.

The Battery Show 2016 will co-locate with Electric & Hybrid Vehicle Technology Expo, the premier showcase for electric and hybrid vehicle technology and innovation. The show is a free-to-attend manufacturing and engineering exhibition and will be attended by leading automotive and off-highway vehicle engineers, business leaders, technical experts, consultants and R&D professionals, all looking for greater efficiency and safety while reducing the overall cost of e-mobility.

Co-locating for the second time in 2016 Critical Power Expo, welcoming decision-makers from Data Centers, Utilities, Telecoms, Healthcare, Financial Services, Energy and Industrial sectors along with the entire critical power supply chain.

Track One

Markets& Applications

Welcome Address by Chairman

Bob Galyen, Chairman, International Battery Standard Steering Committee, SAE
 

Plenary Keynote – The Leaders Debate

Back by popular demand, the show again opens with the Leaders Debate keynote session setting the scene for the broader conference. With a new format to previous years, different stakeholders in the battery user community and supply chain will share their views on what’s driving the demand for energy storage in North America, and outline the R&D and technology investments required to meet the energy needs of the future. The session will examine where the battery market is going and how issues including safety, cost, lifecycle, performance, policy and environmental considerations are impacting the growth of the industry, plus the role that the electric utility industry is playing in the advancement of electric transportation in the United States, as well as what automotive OEMs require from the supply chain. Additionally, the keynote session will examine how trends such as self-driving cars and alternative players such as Google and Apple will impact the automotive industry and influence future battery requirements for powering the IOT (Internet of Things).
 

Moderator

Jim J Greenberger, Executive Director, NAATBatt International

Speakers

Denise Gray, President, LG Chem
 
Paul Albertus PhD, ARPA-E Program Director, United States Department of Energy
 
Desmond Bell, Senior Vice President, Pacific Gas & Electric Company
 
Ramesh Bhardwaj PhD, Head of Battery and Energy Group, Google
 

Networking Refreshments in Exhibition Hall

 
 

Plenary Keynote – EV and Hybrid Market Future Trends

The automotive industry is being impacted by three technology-driven trends that are simultaneously arriving to significantly disrupt the automotive status quo: electrification, connectivity/on-demand and autonomy. Each trend is moving at a different pace but there’s a degree of overlap between them. The game is changing, and so are the players. Automation will make on-demand vehicles more affordable and accessible, thereby undermining traditional sole ownership models. If more riding shifts to on-demand, there could be a bigger market for electric vehicles specifically designed for on-demand use in urban areas. These are unsettling trends for the automotive establishment: some OEMs will be better than others at embracing and leading them, and others may fall foul of companies such as Google, Apple, Faraday Future and Uber entering the automotive space. Add to this the Silicon Valley start-up culture with innovative software-based solutions that can offer ‘mobility as a service’ including car-sharing, ride-sharing, fixed-route and dynamic transit services – the automotive sector as we know it has changed forever.

In the second keynote session of the conference, an automotive OEM, a Tier 1 supplier and a strategy consultant will discuss the role of electrification within OEM vehicle design strategies, also will also highlight the interplay with other tech trends including autonomous vehicles and on-demand. Issues to be addressed include:

  • The impact of electrification on future vehicle design
  • Trends in electrification and connectivity
  • Specific market drivers and cost considerations behind the technology choices and roadmaps that the industry is adopting
 

Moderator

 
Christian Rouff, Founder, Publisher, CHARGED Electric Vehicles Magazine

Speakers

 
Juergen Wiesenberger, Director of Hybrid Electric Vehicle Engineering, Continental North America
 
William Russo, Managing Director, Gao Feng Advisory Company
 

Networking Lunch in Exhibition Hall

 
 

Understanding Large-Format Market Trends: EV / Li-Ion / Lead-Acid

The automotive industry is being impacted by three technology-driven trends that are simultaneously arriving to significantly disrupt the automotive status quo: electrification, connectivity/on-demand and autonomy. Each trend is moving at a different pace but there’s a degree of overlap between them. The game is changing, and so are the players. Automation will make on-demand vehicles more affordable and accessible, thereby undermining traditional sole ownership models. If more riding shifts to on-demand, there could be a bigger market for electric vehicles specifically designed for on-demand use in urban areas. These are unsettling trends for the automotive establishment: some OEMs will be better than others at embracing and leading them, and others may fall foul of companies such as Google, Apple, Faraday Future and Uber entering the automotive space. Add to this the Silicon Valley start-up culture with innovative software-based solutions that can offer ‘mobility as a service’ including car-sharing, ride-sharing, fixed-route and dynamic transit services – the automotive sector as we know it has changed forever.
In the second keynote session of the conference, an automotive OEM, a Tier 1 supplier and a strategy consultant will discuss the role of electrification within OEM vehicle design strategies, also will also highlight the interplay with other tech trends including autonomous vehicles and on-demand. Issues to be addressed include:

  • The impact of electrification on future vehicle design
  • Trends in electrification and connectivity
  • Specific market drivers and cost considerations behind the technology choices and roadmaps that the industry is adopting
 

Moderator

 
Jim J Greenberger, Executive Director, NAATBatt International

Speakers

Asad Farid CFA, Equity Analyst, Berenberg Bank
 
Claire Curry, Senior Associate (Advanced Transportation), Bloomberg New Energy Finance
 
Michael Sanders, Senior Advisor, Avicenne Energy
 

Refreshments in Conference Center Foyer

 
 
 

Battery Growth Opportunities: Meeting the Requirements of Growing Markets and Applications

As highlighted in the previous session, transportation is one of the main drivers of battery growth. From Haiti to China, India to Africa, there is increasing demand for mobility, ranging from commuter buses to personal mobility options such scooters and e-bikes. New Delhi alone is expecting 30,000 electric buses to hit the roads in the next five years, offering huge export opportunities for battery manufacturers. This session will explore some of the key growth markets battery suppliers should be focusing on. Beyond transportation, the session will also provide insights into consumer electronics, drones and the marine segment. Key questions to be addressed include:

  • Where are the growth markets and applications? 
  • What are the requirements and characteristics that need to be met?
  • What are the considerations and challenges to be overcome in order to tackle each opportunity?
 

Moderator

 
Shmuel De-Leon, CEO, Shmuel De-Leon Energy Ltd

Speakers

 
Joe DeCarlo, VP, Rechargeable Battery Division, Panasonic Company
 
Subhash Dhar, CEO, XALT Energy
 
Christopher Robinson, Research Associate, Lux Research
 
Sachiya Inagaki, Industrial Technology Unit, Yano Research Institute
 

Close of Day 1 followed by Networking Receptions sponsored by BIC and Prettl

Track Three
 

Performance Vehicle Technology Transfer to Commercial Market Vehicles

Porsche’s famed ‘Tech Transfer’ policy – a program that sees innovations for the track shaped into technology that can be implemented in the road cars of the future – is a growing trend in the automotive industry. Williams recently announced that it will work with the Finnish firm Vilakone Oy to create a new zero-emission multi-function machine, and will use Vilakone’s expertise in vehicle electrification and batteries to help Williams create a tough multi-purpose machine that has sector-leading energy efficiency ratings. This session will explore some of the key technologies that have been pioneered for racing and performance vehicles, and examine their potential for transfer to commercial market hybrid and electric vehicles.
 

Moderator

Brett Smith, Assistant Director, MET, Co-Director, Conference Strategy, Center for Automotive Research (CAR)

Speakers

Kenneth Gould, e-Mobility Technical Systems Engineer, Porsche Cars North America
 
Kenyon Kluge, Director of Electrical Engineering, Zero Motorcycle
 
Tony Osgood, Executive Director – Motor Sports, A123 Systems
 

Refreshments in Conference Center Foyer

 

Technology Transfer from Aerospace to Electric Vehicles

The automotive industry is moving toward energy-efficient systems beyond just the battery. To this end it can take inspiration and guidance from other sectors such aerospace, where weight and energy efficiency are also important factors. Following the path of the aerospace industry, automotive OEMs are increasingly using a wider variety of more exotic materials; aluminum and magnesium, for example, are being adopted for their lightweight properties. Magnet-based motor designs are another example of an approach that is translating well from aerospace to automotive. This session will highlight some of the key technologies and approaches that have been developed for the aerospace environment, and have the potential to transfer directly into the production of more energy-efficient hybrid and electric vehicles. Key issues to be addressed include:

  • The Airbus E-FAN project – outlining the preliminary design and integration of a propulsion system and battery
  • Understanding the potential impact of lightweight interior design on EVs and HEVs
 

Moderator

Aaron Williams, Engineering Manager, Arnold Magnetic Technologies

Speakers

Benoît Ferran, E-FAN Battery Technical Stream Leader – Power & Propulsion Architectures (TX3P), Airbus Group Innovations
 
Gregory E Peterson, Senior Technical Specialist, Lotus Engineering
 

Close of Day 1 followed by Networking Receptions sponsored by BIC and Prettl

 
 Track Four
 
Tutorials
 

Tutorial: Functional Safety and Risk Management in Battery Design

Ensuring that functional safety and risk management have been considered throughout the battery design process is becoming a more integral part of meeting standards and regulatory compliance. Battery manufacturers now have a further requirement to show that they have evaluated other potential safety hazards and added functions to mitigate those risks. This tutorial will explore general functional safety and risk management techniques as well as specific automotive functional safety requirements. Issues to be discussed include:

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© 2016 MICHIGAN BUSINESS NETWORK

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