Success Starts with Understanding Your Customers
June 15, 2016, 10:00 a.m. – 12:00 p.m. (Lunch Provided)
Learn customer development strategies based on the book “Talking to Humans”.
Join Ken Kousky, CEO at MidMichigan Innovation Center and President of BlueWater Angels, as he leads a customer discovery workshop entitled “Talking to Humans”. Ken has successfully started three companies and played instrumental roles in two turnarounds and two IPO’s.
Customer discovery is simply talking to other people – yet many startups struggle with the process. This workshop, based on key concepts from the book “Talking to Humans” by Giff Constable, will equip you with the skills to have more productive conversations with existing and potential customers to grow your business. You’ll leave with more confidence (and with a PDF of the book).
This is a can’t-miss opportunity for every entrepreneur, emerging and established company
|
MidMichigan Innovation Center 2007 Austin St., Midland, MI $10 admission for general public. Free for MMIC members. Registration is required.
You may attend the session in person or online (details on registration page). Questions? Contact Sandra Darland at 989.839.2334.
{{cta(‘e308257c-e504-4600-99b9-f7ddbd0f0d22’)}} |
