Michael Rogers, Vice President Communications for the Small Business Association of Michigan, talks with Sales Trainer, Joe Marr, owner of Sandler Training in Ann Arbor. Michael and Joe talk about the role of reverse-psychology in sales and marketing.

Joe Marr has over 20 years of experience organizing, training, coaching and managing sales professionals and sales managers worldwide. In executive sales and training positions in the corporate world, Joe was responsible for the technical and sales fundamental training of over 1000 sales people worldwide in support of a $110,000,000 business. A native of Ann Arbor who attended EMU Business School, Joe's mission is to help business people to get as comfortable and effective in selling and sales management, as they are in the rest of their business.