Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Sarah Singer, Assistant Director of the International Business Center in the Eli Broad College of Business at Michigan State University. She is also a Certified Global Business Professional (CGBP) and serves on the national board of governors of NASBITE International. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

This is one of six segments from August 2017 of the globalEDGE Business Beat on the importance of international trade with various topic experts (Doug Barry, Charles Hill, Mohamed Abdel-Kader, Sarah Singer, Kirt Butler, and Ram Mudambi). Each participant addressed: Why is international trade important for (1) countries and (2) companies; how should a company start looking into trading internationally; and what country markets, and customer segments within those markets, have the strongest potential in the next decade. The six experts’ answers and diversity of strategic and tactical suggestions provide small, medium, and large businesses choices on how to go international.

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