Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an opinion segment on the show titled “It is not easy to be sustainable, but it can be done.”

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

The focus of the segment is basically that sustainability is in vogue today. Almost every corner of society is buying into the idea of being more sustainable. While it is admirable to replace what we use and repair what we harm, leaving the world in a better condition than before, very different views exist on how to do this – and perhaps even why – among customers, companies and countries.

These differing views and goal areas are discussed in this segment, and how we can coordinate policy (countries), strategies (companies) and market needs (customers) to create a more sustainable world.