Michael Rogers, vice president communications for the Small Business Association of Michigan, gets insights into how to create the right kind of mindset to earn lifetime clients in his conversation with business coach and management consultant, Tom Borg.

Tom talks about the difference between customers and clients, the mindset toward the people you serve, a few strategies you and your team can use to create and maintain the mindset of serving your “clients” and making them feel special, and how to praise your employee’s positive behavior in customer service.