Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Piper & Gold Public Relations, about 2015’s five biggest social media developments, a $13 million lawsuit settlement by LinkedIn for misusing members’ contact information, optimizing your LinkedIn profile in six easy steps, key guidelines for effective social media marketing and how we may soon be using “digital proximity” to better connect with our small business customers.