Tomas Hult speaks with Dina Howell, CEO of Saatchi & Saatchi X, about her accolade of being recognized as the Marketer of the Year 2015, by the Academy of Marketing Science as well as her experiences as the recently appointed CEO of Saatchi & Saatchi X. Dina draws on her background as a top executive at Proctor & Gamble, her expertise in shopper marketing, and buying habits by females and males.

Power of emotion is a core topic. Saatchi & Saatchi X was founded in 2004 to transform how brands and retailers connect with shoppers. Dina gained invaluable experience in collaborating with the globe’s largest retailers during her more than two decades with Procter & Gamble, leveraging the strategic intersection of understanding shoppers and how the brands and retailers can work together to drive executional excellence.