Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Forrest Morgeson, Director of Research for the American Customer Satisfaction Index (ACSI).

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

The ACSI is the only national cross-industry measure of customer satisfaction in the United States. The Index measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.

Broadly, the U.S. Congress approved a new tax plan in December 2017 that reduces the corporate tax rate to 21 percent, from the current 35 percent. Forrest shares his views regarding implications that this tax cut has for corporations in trying to deliver on customer satisfaction initiatives.

At the same time, individuals would also see tax cuts, including a top rate of 37 percent, down from 39.6 percent. Tomas and Forrest dialogue about the implications of the individual tax rates for consumer spending and ultimately customer satisfaction.