Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Charles W. L. Hill, Professor of Management and Organization in the Foster School of Business at the University of Washington, where he also holds the Hughes and Katherine Blake Endowed Professor in Business Administration. Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. Now jointly, we have the market share leader among textbooks on the topic of International Business.

This is one of six segments from August 2017 of the globalEDGE Business Beat on the importance of international trade with various topic experts (Doug Barry, Charles Hill, Mohamed Abdel-Kader, Sarah Singer, Kirt Butler, and Ram Mudambi). Each participant addressed: Why is international trade important for (1) countries and (2) companies; how should a company start looking into trading internationally; and what country markets, and customer segments within those markets, have the strongest potential in the next decade. The six experts’ answers and diversity of strategic and tactical suggestions provide small, medium, and large businesses choices on how to go international.

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