Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Jagdish Sheth, Charles H. Kellstadt Professor of Marketing at Emory University’s Goizueta Business School and Founder of the Sheth Foundation. Dr. Sheth recently, in July 2016, published a book with Mona Sinha and Reshma Shah titled “Breakout Strategies for Emerging Markets.” He talks about the book, takeaways for businesspeople, and takeaways for government and public policymakers. He also discusses the new world climate – after Brexit and the U.S. election – in the context of emerging markets.
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