More excerpts from the 2015 Small Business Association of Michigan (SBAM) Annual Meeting, held recently in Lansing. The annual meeting included a panel discussion on “brand building” that featured representatives of iconic Michigan small business representatives.

The discussion was moderated by past SBAM Chair, Cynthia Kay, of Cynthia Kay and Company, in Grand Rapids, and featured Dave Engbers, CoFounder/President of Founders Brewing Company in Grand Rapids; Jen Guarino, Vice President of Leather-Shinola in Detroit; and Bob Jacquart, CEO of Jacquart Fabric Products (Stormy Kromer), in Ironwood.